Those who are lucky enough to have owned a Lürssen superyacht, or perhaps spent serious time considering purchasing one, are undoubtedly well-versed in everything this heritage German shipyard stands for. Founded in 1875 in Bremen, Germany, Lürssen offers fully custom superyachts, usually 60 metres or larger, constructed on engineered platforms that draw on a century and a half of shipbuilding experience. As such, the shipyard has a resale reputation that tends to hold its own – especially in the larger, custom superyacht size bracket. Not one content with remaining the same, Lürssen announced a major rebrand last year, in line with its 150th anniversary, as it looks to create a stable foundation for the next 150 years and beyond. Here, we examine Lürssen’s updated brand focus, its next steps, and what this means for buyers in the brokerage market in 2026.
2025 was more than just a year of 150th anniversary launches. In addition to the past twelve months being recognised as some of the most productive in the shipyard’s recent history and its acquisition of Nobiskrug, Lürssen also unveiled a rather deliberate and substantial brand realignment, which included commissioning a new logo from the same designer who created the Apple logo. A clear statement of intent regarding the future of Lürssen, sustainability, design leadership, and a sharpened focus on the luxury of yachting sit at the heart of its new identity. At the same time, a corporate restructuring also took place. In September 2025, Lürssen confirmed the sale of its naval division, NVL, Naval Vessels Lürssen, to German defence contractor Rheinmetall. The sale of the naval business, which had operated as a separate entity since 2021, further underlined Lürssen’s focus: the construction and refit of superyachts. Reflecting a shift in the shipyard’s commitment, this dedication is only reinforced by the shipyard’s recent activity.
Four launches, one direction: the future
Lürssen successfully launched four significant hulls in 2025: the 134-metre Alnanha (ex Project Deep Blue), the 117-metre Boardwalk, the 114-metre Nausicaä (ex Project Cosmos), and the 78-metre Odisea (ex Project Ace 21). Each superyacht is as distinct as one can be, and together these superyachts indicate where Lürssen is heading. For potential owners interested in a smaller superyacht, Odisea is the most relevant platform to look at. Delivered to her owners last month, she is the first Lürssen superyacht to feature both an exterior and interior design developed in collaboration with British design studio RWD. The result is a modern five-deck superyacht with a vertical bow and sharp, elongated exterior lines that cover a design which prioritises considered liveability, with generous shaded outdoor terraces, expansive glazing, and clean proportions. Odisea hints that Lürssen is actively broadening its design partnerships at this size, which bodes well for future commissions and, in time, for the variety of designs available on the brokerage market.
The 114m Nausicaä tells a more technical and unconventional story. Not only is she Lürssen’s first superyacht fitted with methanol fuel cell technology, but she is also instantly recognisable, with explorer-inspired exterior lines, continuous glazing across her upper decks, and a glass dome on the top deck connected to the owner’s private study, giving her a futuristic feel. Her bold interior and exterior design is by Marc Newson and goes hand in hand with her next-generation propulsion system. Featuring two 500kW cells capable of sustaining zero-emission cruising at seven knots for up to 1,000 nautical miles, or operating in silent hotel mode for up to 15 days at anchor, Nausicaä is a milestone platform for Lürssen. She is a prototype integration that Lürssen is sure to develop further across future new builds, and she is likely to influence what potential owners expect from commissions and what they look for when evaluating the global brokerage market.
For experienced owners and prospective buyers, the practical implication is clear: the gap between a well-maintained Lürssen from the last decade and a brand-new commission is narrowing in some respects but widening in others. Engineering longevity and build quality remain exceptional across the global fleet. Propulsion, design, and sustainability credentials, however, are evolving rapidly. Being able to know what area of the brokerage market a specific Lürssen superyacht sits in and what that could mean for her long-term value usually requires a level of market intelligence that goes deeper than public listings.
TWW Yachts maintains close oversight of the Lürssen market, including superyachts that are quietly available but not publicly listed. If you are considering acquiring a Lürssen superyacht, whether it be a new build or brokerage model, we welcome the conversation.
